Print Effects, Paper Stocks & Weights
Bringing texture, tone, and finish together
From soft-touch velvet lamination to bold spot UV, the right printing effect can make a huge impact. At Smart Press, we help you choose finishes and textures that not only elevate your print piece but also align perfectly with your brand identity.
From soft-touch velvet lamination to bold spot UV, the right printing effect can make a huge impact. At Smart Press, we help you choose finishes and textures that not only elevate your print piece but align perfectly with your brand identity.
Specialty Printing Effects
Looking for a premium finish or something that adds a tactile feel? We offer a range of custom effects, including:
Foil stamping (gold, silver, holographic & more)
Spot UV for selective gloss accents
Embossing & debossing for dimensional impact
Soft-touch lamination for a velvet feel
Die-cutting for unique shapes and cut-through designs
Each technique can bring personality and polish to your product packaging, business cards, invitations or promotional materials.
Choosing the Right Paper Stock
Paper is more than just a surface — it’s part of the message. Whether you’re after a luxe feel, a recycled look, or something that says “bold and professional,” we’ll guide you to the right stock.
Options include:
Uncoated for a natural, writable finish
Silk or gloss coated for sharp images and colour vibrancy
Textured stocks like linen, laid or felt for tactile depth
Recycled and eco-friendly papers for sustainability-conscious brands.
Understanding Paper Weights
The weight of your paper affects how it feels and functions. We’ll help you select the best gsm (grams per square metre) based on the type of job — from lightweight flyers to thick, durable packaging.
A few examples:
115–150gsm – ideal for flyers, folded brochures
200–250gsm – perfect for postcards, menus
300–400gsm – great for business cards, packaging sleeves
